The 3D market awakes

The 3D market used to be held back by “cludgy” technology and a lack of 3D content. Every segment of the digital entertainment and personal computing markets is jumping on the 3D bandwagon. All of the major studios, including Pixar, Sony, and Disney, have upcoming 3D movie releases. James Cameron’s blockbuster Avatar was the biggest release in 3D history and left the industry buzzing about 3D as the future of film. According to one estimate: "3D films in 3D theatres gross two to five times what the 2D versions of the same films do." In the gaming market, the visual quality of today's games approaches that of films, and most or all computer games are 3D compatible. 3D sports broadcasts have been run successfully in several countries and SKY, ESPN, and Discovery are planning 3D TV channels. Today there is content, and more coming.